The Quest for the World's Best Tasting Soy Sauce
All great stories start with a "Once upon a time" and this one is no different. Once upon a time, there was a man named Gary Murphy who was born and raised in Houston, Texas, but got the opportunity to move to "Sin City" Las Vegas, Nevada. And despite the "What happens in Vegas, stays in Vegas" mantra, we will share part of this story with you here. Gary had spent the better part of his life as a serial entrepreneur in Houston, however, he began traveling to China in 2002. At the time, he was the founder and CEO of a courier and process serving company called MACH 5 Couriers. After Gary traveled back and forth to China many times in those early years, he began to have an undying understanding and appreciation for the country, its food, people and culture. It was during these years that Gary said to himself, "One day I will do business with China and build a bridge between China and the US." At the time, he really did not know what that meant, but a few years later he got the chance to move to Las Vegas! And here, ladies and gentlemen, is where Little Soya evolved into what you know today as the world's best tasting soy sauce!
It was in 2008 that Gary's former company, a China sourcing company called Arisa Global, was asked by a Sr. VP for Harrah's Casinos to find the "best soy sauce in the world" for their buffet being built at Caesars Palace.
The task was anything but easy, but after months and months of searching all over Japan, Korea, and even Vietnam for the soy sauce, Gary turned his focus to China, the birthplace of soy sauce. Little known history - the first documented story on soy sauce was in China over 3000 years ago. Gary has been asked why his soy sauce is not made in America, and for that reason alone, you may now understand. Simply, no one else in the world does a better job making soy sauce. There, he finally found the best tasting soy sauce on this planet made in a very old region of China where the best soy sauce has been made for generations and generations. In the beginning, our sauce was just a "regular sodium" soy sauce, but once restaurants and chefs started asking us for a "low sodium" version of Little Soya, we developed it.
Little Soya began to grow all over Las Vegas in hotel/casinos, such as MGM Grand Mirage, TAO Group, Stations Casinos and most recently Palms Hotel & Casino. Next, we launched in grocery stores all over the US from coast to coast. With a growing presence in both food service and retail, Little Soya continues to gain fans all across the world!
You Asked for Less-Sodium, Gluten-Free Soy Sauce. We Listened.
Over the past 6 years, we've worked hard to make Little Soya the best tasting soy sauce in the world. A short time after we began launching in stores all over, our restaurant chefs and managers said to us, "If you can do such a great job on low-sodium soy sauce, could you please develop a gluten-free and less-sodium version?" They asked for it, and they got it! Next, chefs began asking for larger containers to cook with as well as for table top containers, requesting a soy sauce that was "lighter in flavor, a little lighter in color but a little saltier." Thus, our current "Chef Grade" version packed in 5.2 gallon and half-gallon sizes was born!
Say goodbye to the uncomfortably salty aftertaste you're used to from other soy sauces. It's the best soy sauce we've ever tasted, and we think you'll agree. Little Soya has been chosen #1 in blind taste tests by executive chefs and choosy consumers.
It's been a very long journey and a wild ride to say the least, but we are climbing the mountain and the sky is the limit!
Our New Mission: World Domination
While we might not be the biggest fish in the soy sauce pond, Little Soya has come a long way. Chefs from coast-to-coast and consumers with the desire for the finer things in life ask for us by name. We are proud to say there is a handful of top chefs that have literally pushed distribution for us in cities all over the USA. Little Soya is now one of the most chef-requested premium soy sauces in the world. By popular request, we now offer new ½ gallon and 5.2 gallon containers for chefs to cook with and put on the tables in their restaurants. Our grocery packs contain 12 of our classic single-use, fish-shaped packets can be found in over 1,000 stores nationwide.
Our story is just beginning. Now, it's your turn to join the tale and become part of our mission.